Borzo, (erstwhile WeFast), a global intracity same-day delivery service, has announced the introduction of 3-wheeler and Truck delivery service, marking a significant expansion into a new market segment. This strategic move aims to cater to larger deliveries and enhance service flexibility for businesses across key metros.
The 3-wheeler and Truck delivery service will begin in Mumbai, with plans of expansion to Delhi, Bangalore, Hyderabad and Pune. By the end of 2024, Borzo aims to bring 1,500 couriers on board using a combination of 3-wheelers and Tata Aces. The entry in the 3-wheeler delivery segment will enable Borzo to manage larger, heavier shipments such as furniture, repair parts, and bulk grocery orders for B2B clients.
The goal is to onboard 500 3 wheeler and Truck deliveries a day by 2025. This initiative is part of Borzo’s broader strategy to capture a significant share of the B2B logistics market, positioning itself as a flexible and cost-effective alternative to existing players. Borzo’s approach is to offer a middle ground in terms of cost and service speed, enhancing convenience and flexibility for its clients.
Borzo’s new 3-wheeler and Truck fleet is an addition which seamlessly integrates into its existing operations, following the successful model of its 2-wheeler deliveries. Couriers will continue to operate as gig-workers or as part of small fleets, managing on-demand and end-of-day orders through Borzo’s application. Initially the operations will consist of only traditional 3-wheelers, with plans to onboard electric vehicle partners. The couriers, who will own their vehicles, will be recruited as gig-workers, allowing them the flexibility to manage their schedules while ensuring high operational efficiency.
In a bid to establish a strong foothold in the market, Borzo will aggressively promote its new 3-wheeler and Truck delivery service offering promo codes ensuring that prices remain low for B2B clients.
“Entering the 3-wheeler and Truck market is a strategic decision driven by the evolving needs of businesses seeking more versatile and cost-effective delivery solutions. Since the demand for heavier and more massive cargo shipments continues to rise, we could not handle all these shipments with our two-wheeler fleet alone. By involving 3-wheelers into our operations, we are not only enhancing our capacity to handle diverse delivery requirements but also positioning ourselves as a comprehensive logistics partner that can scale with our client’s growth. We plan to have at least 500 deliveries per day from our 3-wheeler segment by 2025.The expansion in this new segment will help us strengthen our B2B business and expand our market presence,” said Alina Kisina, CEO, Borzo.
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