Contentsquare Expands Senior Leadership in Asia Pacific

Contentsquare Expands Senior Leadership in Asia Pacific

Global digital experience analytics leader taps Alex Llorens as region’s VP of Sales

Contentsquare, the global leader in digital experience analytics, today announced that Alex Llorens has been appointed as the company’s Vice President of Sales, Asia Pacific.

Based in Singapore, Llorens is a highly experienced senior leader in the technology industry, with over 17 years of proven experience across sales, marketing and general management in high growth SaaS organisations. 

As Contentsquare’s APAC VP of Sales, Llorens will lead sales across the region and champion expansion in key markets, from India to Korea. He will also leverage his experience in developing the partnership ecosystem, including working with global consultancies and local system integrators. 

“As companies navigate an increasingly competitive business landscape, they are tapping into digital as a key driver of change and opportunity. Contentsquare is excited to help Asia Pacific businesses deliver more seamless digital experiences that reward and inspire their users,” said Albert Nel, Senior Vice President, Asia Pacific and Japan, Contentsquare. 

“Alex’s strong leadership credentials, deep knowledge of the region and impressive track record of driving growth will add tremendous value towards realising our huge ambitions in the region.”

Following Contentsquare’s recent closing of a US$600 million growth investment, the company aims to scale investments in innovation, support long-term growth in key markets, expand to new territories and deliver greater impact in the areas of digital accessibility, privacy and sustainability.

Contentsquare moves beyond traditional analytics to empower brands with an unprecedented understanding of the customer experience on their websites and apps. Its AI-powered engine analyses trillions of digital customer interactions to surface critical insights that provide businesses of all sizes and across all industries the power to create more human digital experiences and drive greater business growth.

Llorens said, “Digital is undoubtedly the way forward for customers, and the accelerated adoption is especially evident in APAC. I am thrilled to be joining Contentsquare at this critical juncture and work alongside customers and partners to raise the bar of digital customer experience everywhere.”

According to Llorens, a critical factor towards achieving Contentsquare’s goals in the region will rest on building a cohesive, high-performing and diverse team. A certified professional coach who works with emerging leaders in fast-growing startups, Llorens will be well-positioned to support and guide the team’s development. 

He added, “Leaders today face a whole new set of challenges, particularly as we emerge from the pandemic with a renewed sense of how we approach work interactions. My approach will be grounded in trust, clear objectives, genuine relationships and collaboration.”

Llorens was most recently General Manager at cloud communications startup MessageBird, where he oversaw the operations of the business in Southeast Asia. He has also previously held roles at and Gartner, where he oversaw the growth and development of strategic Asia Pacific accounts across digital natives and various sectors including telco, retail, healthcare and financial services. 

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