Fizzy Goblet Announces Strategic Investment by Kareena Kapoor Khan, Deepening a Decade-Long Partnership

Fizzy Goblet, India’s homegrown footwear and accessories brand, today announced a strategic investment by actor Kareena Kapoor Khan, marking a new chapter in an association that spans over a decade. This deepened partnership comes at a key inflection point for the brand, which is scaling its offline and online presence across India and sharpening its international ambitions.

Kareena Kapoor Khan, who has served as the brand’s ambassador since April 2022 and has organically worn Fizzy Goblet since 2014, will now deepen her role as a strategic partner. Beyond brand-building, she will participate in the design selection process and help drive awareness for Fizzy Goblet across India and international markets.

The investment also coincides with a strong growth phase for Fizzy Goblet. Founded over 12 years ago by Laksheeta Govil with ₹1 lakh borrowed from her parents and repaid after an early exhibition, the brand spent much of its journey bootstrapped and disciplined about growth before raising its first institutional capital from Accel. Today, Fizzy Goblet is tracking a revenue run-rate of roughly ₹60 crore and is targeting ₹100 crore+ in the next year.

Notably, the company’s growth has been built entirely through its own ecosystem: 100% of sales come from Fizzy Goblet’s own website and company-owned and operated stores, with no marketplaces and no franchisees. The retail footprint has also expanded meaningfully alongside Kareena’s association with the brand from four stores at the time of its first campaign with her in 2022 to 16 stores today.

Laksheeta Govil, Founder, Fizzy Goblet, said: "It is my vision to make Fizzy Goblet the first globally recognisable Indian footwear and accessories brand. Having Kareena on board as a strategic partner is the first major step on that journey. She is the ultimate embodiment of everything we stand for, and this partnership marks the beginning of an exciting new phase for us."

Kareena Kapoor Khan said, "I believe deeply that India’s design abilities and history have so much to offer to the world, and Fizzy Goblet embodies that. The brand has always been in my wardrobe, and my conviction in what Laksheeta is building has only grown."

The announcement reflects a broader shift in India’s consumer landscape, where celebrity partnerships are increasingly moving beyond endorsements to long-term ownership and strategic alignment. For Fizzy Goblet, the move strengthens a relationship that has evolved organically over time from Kareena first being spotted in the brand in 2014, to becoming brand ambassador in 2022, and now a strategic investor in 2026.

Founded on traditional Indian silhouettes that are gaining global recognition, including juttis and kolhapuris, Fizzy Goblet has expanded its range to include women’s workwear, loafers, heels, sneakers, comfort sliders, holiday styles, bags, and potlis, while remaining fully designed and manufactured in India. The brand sees this as an opportunity to scale Indian design sensibilities for a global consumer, much like Indian beauty and fashion labels have begun to do.

A first initiative under the elevated partnership will be announced in July 2026.